# How are domains priced?

> Each domain’s owner sets its price, within a range Brandpa allows, with guide pricing from millions of sales. Prices are fixed and shown up-front.

Unlike many websites that sell domain names, all of Brandpa's pricing is completely transparent and displayed up-front. You can compare names and pricing, and secure the domain you want immediately for a fixed price.

The price of domains is set by the owner of that domain, within a range that Brandpa allows. We provide all of our sellers with guide pricing, based on data from millions of domain name sales, and considers the length, keywords, appeal and demand for the domain among many criteria.